Working for one of the World's leading DM Agencies, you'll be based on site
with the client full time, working within the B2B database marketing team of a
FTSE 100 company, supporting activity across a major new strategic initiative.
A fully end to end role, the successful applicant will be responsible for
ownership of the prospect pool, targeting & selections, campaign build, insight
delivery and campaign effectiveness monitoring.
Your background is within data planning (circa three years plus) or data
campaign planning and delivery within a direct marketing environments. You'll
be fully conversant with business to business data and it's uses in driving a
relationship marketing programme - and are able to persuade others regarding
the value. Critical to the role will be the ability to write SQL code for
campaign selections purposes.
A superb opportunity for a Data Planner looking to make the transition towards
a client marketing role or keen to become fully embedded in a client's
marketing strategy.